“My brother stays home Sunday to Wednesday, and parties the remaining days of the week. Sounds like fun, right? Sometimes he’s attending multiple parties per night. He stumbles into the house. On occasions, I find him passed out in the car in our driveway. He came to me once, the morning after a night out, shaking his head saying, ‘My tolerance has gone waaay down.’ ‘Really, bro? How much did you drink last night?’ Six shots, four beers, and five cocktails later, he doesn’t come to the realization that that amount is not normal drinking behavior. ‘Face it brother, you’re a binge drinker!’”

Like this person’s brother, many of us may justify the alcohol intake because it evens out the days that we don’t drink. Nonetheless, binge drinking is a serious problem and has become a socially obsessed phenomenon. The death toll in the UK has been rising due to a growing culture of self-filming binge-drinking activities (Misstear, 2014, walesonline.co.uk). Several deaths have been linked to drinkers binging on large quantities of alcohol while filming themselves and daring others to do the same. This social media game “encourages people to accept dares from friends to drink alcohol before nominating someone else to follow suit,” (Misstear, 2014). The term peer pressure has now gone to new heights via social media. As well, a strong culture of alcohol over-use has developed. People may now feel a huge sense of urgency to play out these activities because their name has gone viral or perhaps they would like it to. The repercussions of not abiding to the dare are unknown.

According to Statistics Canada:

  • Males were about 2.5 times more likely than females to report having engaged in heavy drinking (5 or more drinks on one occasion).

  • Including both sexes, people aged 18 to 34 were more likely to engage in heavy drinking.

Dealing with the pressure from friends, family, and social media can cause stress and difficulty to cope. The risks and costs involved with heavy drinking may seem obvious, yet rarely appear to deter habitual substance misuse. Financial, interpersonal, social, cognitive and physical impact my develop quite slowly, over time, initially being denied as “not a big deal”. At first this is probably true, however, as the body requires more and more alcohol, and becomes addicted, the costs rise. Social connections begin to decline, bills pile up, family becomes increasingly concerned and the person’s ability to change themselves deteriorates. Defensiveness toward those who request change is common. Resources with local hospitals, Alcoholics Anonymous groups and addictions counselors are essential components, along with family, to support recovery. Our professional counsellors in Durham Region are trained to assist family and loved ones find and utilize effective resources to support the person struggling with binge-drinking and other types of substance misuse. In addition, the person can discover ways to effectively change and regain control and efficacy in their lives. To have an objective assessment of current substance misuse levels and to determine next steps toward health Call us today .